Two handsome men were standing near the huge window on the 10th floor of a building looking down on the stream of people and vehicles passing on the streets.
They were silent . One of them was brooding and the other one felt a bit awkward. The silence was "insanely" reverberating between them.
Suddenly , the brooding man said softly “Do you want to sell sugar water for the rest of your life, or do you want to come with me and change the world?”
Yes, you guessed it correctly.
This is what Steve Jobs said to Pepsi executive John Sculley when he wanted Sculley to join Apple inc.
Steve Jobs knew that this would hit Sculley where he wanted .
Jobs had got it absolutely right. If you have to win over anyone, target his heart.
Leadership - a science or an art ? This has been a topic of debate for at least the last 6 - 7 decades. I ,for one ,strongly believe that it is an art.
They have followers.
They set a goal, motivate people and take them towards the vision. The mission of the leader becomes the team's mission. This can be achieved only if there is emotional bonding between the leader and her followers. And the emotional bonding happens not through any technology but through the heart. Well , mind too perhaps. But the mind gets dominated by the heart.
Take the example of the hit Sci-fi movie "ET". It was a technological wonder when it was released. The concept, the animation, the technological bar was raised by Spielberg.
But think about it. What was the film about ? It was about the emotions of the extra terrestrial who got left behind on the earth. It was about the bond which he forges with the kids. It was about the sorrow as well as the joy which we felt when finally the ET finally went back to his land.
Similarly the animation movies "The Little Mermaid", the "Lion King" ... all my favourite , maybe yours too. When we saw the movies, yes, we appreciated the wonderful animations, the voice-overs , the music, but what we remember about them was the story, the joy which had made us laugh with "Hakuna Matata" and the sorrow of Ariel when she loses her voice ...
It is our heart.
In this hour of uncertainty in the economy, I know of leaders who have had to take tough decisions. A leader who is an artist with his words and actions and has integrity, knows how to handle even these unpleasant encounters and still be trusted , respected and coveted.
Try this out.
Name your favourite manager or leader whom you adored , respected and trust and tell me why you think s/he was the greatest. Most of the things which you will list will be, in all possibility be something which had actually touched your heart and soul in some way or the other.
Go ahead, share the names and the reasons in the comments below.